Last updated: August 12, 2025
1. Introduction
Welcome to Constructing Concepts (“we,” “us,” or “our”). We respect your privacy and are committed to protecting the personal data you provide when using our website, accessing our services, or requesting a quote.
2. Data We Collect
Contact Information: Name, email address, phone number, and any details you provide when requesting a quote.
Advertising & Performance Data: We use Facebook Ads, Google Ads, and the Meta Pixel to measure ad performance and optimize our marketing. These may collect information like device identifiers, browser type, IP address, and interactions with our website.
Website Analytics: Google Analytics tracks traffic patterns, session duration, referring site, and other usage metrics (anonymized or aggregated).
3. How We Use Your Data
We use collected data to:
Respond to your quote requests.
Match inquiry data with our advertising campaigns—helping ensure that the leads generated correspond properly to our Facebook and Google Ads performance.
Improve our services, website functionality, and marketing effectiveness.
4. Legal Basis for Processing
In Canada, our legal basis includes:
Consent: By submitting your contact details or interacting with our site while ads and tracking tools are active.
Legitimate Interest: For analytics, advertising measurement, and optimizing our lead generation efforts.
5. Data Sharing & Disclosure
We do not sell your personal information. We may share data with:
Service Providers like Google (for Analytics, Ads) and Meta (Facebook).
Analytics and Marketing Platforms to help us measure and improve our advertising and outreach.
6. Cookies & Tracking Technologies
Our website may use cookies and similar tech (e.g., pixels, web beacons) to collect usage data, track ad performance, and remember your preferences. You can disable cookies via your browser, though some features may not function fully.
7. Your Rights
Depending on your jurisdiction, you may have the right to:
Access, correct, or delete your personal data.
Withdraw consent for targeted advertising or analytics tracking.
Opt out of Facebook and Google Ads personalization via their respective ad settings platforms.
8. Data Retention
We retain your contact and lead data solely for as long as necessary to respond to your quote, comply with legal obligations, and maintain campaign performance analysis (typically up to 2 years, or as business practices require).
9. Security
We use reasonable administrative, technical, and physical safeguards to protect your personal data against unauthorized access, disclosure, alteration, and destruction.
10. Children’s Privacy
Our services are not directed toward individuals under 13 years old, and we do not knowingly collect personal data from children without parental consent.
11. External Links
Our site may contain links to external third-party websites. We are not responsible for the privacy practices of such sites and encourage you to review their policies directly.
12. Changes to This Policy
We may update this Privacy Policy occasionally. We’ll post any changes here and update the “Last updated” date accordingly.
Contact Us
If you have any questions or would like to exercise your privacy rights, please contact us at:
Name: Neil Garrison
Email: info@constructingconcepts.ca
Phone: 613-561-5061